Home Care Marketer (Bilingual - Spanish RQD)

Marketing & Intake Coordinator – Medicaid Home Care (Reading, PA)

Location: Reading, PAJob Type: Full-Time Industry: Home Care - Medicaid Community-Based Services (HCBS)

About Us

Lagom Care is dedicated to providing compassionate and professional care to individuals in need of home care services. We are a PA DOH Licensed Non-Medical Home Care Agency. We are located in various cities in the State. Please visit www.lagomcare.com to learn more.

Position Overview

We are seeking an experienced Marketer to support growth in our Reading, PA market. This role is ideal for someone who has hands-on experience with Medicaid Home Care and HCBS programs, understands client intake and eligibility, and can manage and track referral leads from start to enrollment.

Key Responsibilities

• Develop and execute strategic marketing plans to meet and exceed the monthly quota of 6 new clients.
• Build and nurture relationships with referral sources such as hospitals, rehabilitation centers, clinics, and community organizations.
• Represent the company at community events, health fairs, and networking functions to promote our services.
• Conduct presentations and provide educational materials about our services to potential clients and referral sources.
• Track and report marketing efforts, to ensure timely follow-ups with potential clients and referral sources.
• Collaborate with the management team to refine strategies based on market feedback.
• Maintain a professional and approachable demeanor while representing the company.

Required Experience

• Must be bilingual (English and Spanish).
• Proven experience in sales, marketing, or community outreach, preferably in healthcare or home care services.
• Strong communication, interpersonal, and networking skills.
• Self-motivated and goal-oriented with the ability to meet quotas.
• Valid driver’s license and clean driving record.
• Passion for helping individuals and families in need of home care service...