Head of Email/SMS Marketing – Direct Response (Remote Startup)

About Us

Fountain is one of the fastest-growing telemedicine startups in the country.

We built our business around hormone optimization for men and women, and we're now expanding into multiple new healthcare verticals. Our goal is to build the most results-driven, performance-focused medical platform in the industry, launching and scaling category-defining healthcare products that genuinely improve people's lives.

We're one of the highest-rated programs in our space, and our patients love us.

We've built a customer acquisition engine that's growing quickly. And one of our biggest opportunities is everything that happens after someone enters our funnel.

From the first inquiry through onboarding, membership, retention, and reactivation, every improvement to the patient journey creates compounding growth.

That's what you'll own.

About the Role

Every day, potential Fountain patients enter our funnel. Some book evaluations. Some complete their provider visit. Some become members. Some churn.

Your job is to understand why.

You'll own the entire customer lifecycle: from the first inquiry through long-term membership, and you'll build email/sms systems that help more people successfully move through every stage.

You'll work closely with our Head of Acquisition and partner across marketing, operations, engineering, and customer support to identify friction, improve communication, automate processes, and drive measurable business growth.

You'll be part of a closely-knit, high-performing team of marketers that moves fast, sets a high bar, and genuinely enjoys building together.

We're looking for someone who sees a complicated customer journey and instinctively asks:

"Why are we losing people here?" and then builds the systems to fix it.

What You'll Own

• The end-to-end customer journey across all Fountain products
• CRM strategy, architecture, and execution
• Email and SMS lifecycle marketing
• Lead nurturing and follow-up automation
• Patient onboarding and activation
• Retention strategy and churn reduction
• Reactivation campaigns for former patients
• Lifecycle analytics and experimentation
• Cross-functional initiatives that remove operational friction
• New customer journeys as Fountain launches additional healthcare verticals

What Success Looks Like

You'll help us:

• Increase lead-to-member conversion
• Reduce operational friction throughout the patient journey
• Improve patient activation and onboarding
• Reduce churn
• Increase customer lifetime value
• Recover abandoned leads
• Build sophisticated lifecycle automations that scale with the business

You'll be measured by outcomes and specific KPIs.

You Might Be a Fit If

• You've built lifecycle marketing systems for a subscription, healthcare, SaaS, or high-growth B2C business.
• You understand customer psychology as well as data.
• You love solving messy operational problems.
• You think in systems instead of isolated campaigns.
• You're comfortable working cross-functionally and influencing teams outside of marketing.
• You enjoy ownership and making decisions.
• You're highly analytical but equally action-oriented.

Bonus If You

• Have experience in telemedicine
• Have worked at a fast-growing subscription business
• Have improved retention or conversion through operational improvements, not just marketing campaigns
• Love digging into customer behavior and finding hidden growth opportunities

Why This Is a Special Opportunity

• You'll own one of the highest-leverage growth functions in the company.
• You’ll get ownership and independence (no bloated meetings or heavy bureaucracy)
• You’ll get to work with and learn from seasoned marketers with tons of experience invested in helping you grow and who care deeply about building an exceptional business.

Compensation

• Competitive salary based on experience
• Full-time position
• Significant opportunity for long-term career growth as Fountain continues to scale

We're looking for a builder. If you're excited by ownership, thrive in fast-moving environments, and want to help shape the next stage of Fountain's growth, we'd love to hear from you.

If this role sounds like it was written for you, apply through Indeed and complete the required application questions, including the Loom video. We review every application personally and look forward to learning more about you.

Job Types: Full-time, Contract

Pay: $170,000.00 - $240,000.00 per year

Benefits

* Flexible schedule

Application Question(s)

* Please record a short 1-3 min Loom video and paste the URL below.

We recognize that asking for a Loom video is a bigger ask than most initial applications. We do it because we have an exceptionally high bar for who we hire. We believe in building a small team of outstanding people, and we compensate accordingly. That's the trade off for being on the Fountain team – it's not for everyone, but the right people love being here.

In your Loom video, please

A. Introduce yourself and your experience

B. Tell us about the biggest marketing funnel problem you've personally solved.

Include specific metrics whenever possible.

C. What makes a great email/sms marketing program?

What are 1-2 other funnels you've observed that you believe are great examples of excellent lifecycle marketing? What do they do specifically that you like?

D. Why are you the right person for this role?

Work Location: Remote