Head of Ecommerce Growth

Head of Ecommerce Growth

Boise, ID (Preferred) | Remote (U.S.) Considered

We are a profitable ecommerce company on track to exceed $4M in annual revenue, selling premium personalized Christian products across Amazon, Etsy, and Shopify. Our products are designed and manufactured in-house, our marketplace business is proven, and we're now investing in building our next growth engine: Direct-to-Consumer.

This is not a social media role.

This is a revenue and performance role.

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The Role

You will build and own our direct-to-consumer growth engine.

You'll be responsible for acquiring profitable customers, improving conversion, and building repeatable systems that scale.

This includes

• Launching and scaling Meta, Google, TikTok, email/SMS, and other profitable acquisition channels
• Managing CAC, MER, contribution margin, and overall channel profitability
• Building structured creative testing systems
• Optimizing Shopify conversion rates and customer journeys
• Identifying winning products and scaling them
• Making fast, data-driven decisions—including knowing when to stop what isn't working
• Creating weekly reporting focused on business performance, not vanity metrics

Initially, you'll execute directly. As the DTC business grows, you'll help shape the team and determine where outside partners or additional hires make sense.

You'll own the DTC P&L and be trusted to make meaningful decisions that impact company growth.

We expect regular use of AI tools to accelerate creative production, reporting, analysis, and experimentation.

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What Success Looks Like (6–12 Months)

• Consistently positive DTC contribution margin
• Clear CAC benchmarks established across acquisition channels
• A repeatable creative testing system producing reliable learnings every week
• A profitable Shopify growth engine...