Hawaii-based SEO content specialist

Content Specialist (Part-Time)

Part-Time | 19 Hours Per Week

About Shaka Guide

Shaka Guide creates award-winning audio tours that help travelers experience destinations through storytelling, local insight, and expert guidance. Our mission is to help people discover the stories, history, and culture that make each destination memorable.

We're looking for a talented content creator who can help us create high-quality travel content that informs, inspires, and helps travelers plan better trips.

About the Role

We're seeking a part-time Content Specialist to create and maintain trip-planning content across our tour portfolio.

This role combines writing, research, content management, content strategy, and video collaboration. You'll research destinations, write articles, update existing content, help create video content, and develop deep expertise in the destinations we cover.

The ideal candidate is a strong writer, curious researcher, confident communicator, and someone who genuinely enjoys travel, storytelling, and helping people discover places in meaningful ways. You'll work closely with our Marketing Manager and SEO/AEO lead to execute our trip-planning content strategy.

What You'll DoContent Creation

• Write high-quality travel and trip-planning articles
• Research destinations, attractions, routes, itineraries, and travel logistics
• Create content designed for both SEO and AEO (AI Engine Optimization)
• Develop articles that answer traveler questions clearly and accurately
• Incorporate practical recommendations, local insights, and destination expertise
• Adapt written content into video outlines, scripts, and talking points

Content Optimization & Management

• Update and improve existing articles
• Refresh outdated information and recommendations
• Improve article structure, formatting, and user experience
• Expand existing content to align with evolving SEO and AEO best practices
• Work within our content management system (CMS) to publish, update, and maintain content
• Source and organize supporting imagery and media assets when needed

Video & Multimedia Content

• Collaborate with our marketing and social media team to transform articles into video content
• Help develop video concepts, outlines, scripts, and talking points
• Participate in on-camera content for YouTube, social media, and other marketing initiatives
• Work with editors and content producers to ensure consistency between written and video content
• Contribute ideas for short-form and long-form content that helps travelers plan better trips

Research & Collaboration

• Work closely with the marketing team to develop article outlines and content plans
• Participate in destination research and content brainstorming
• Help identify content opportunities based on traveler needs and search behavior
• Collaborate with our writers and producers when needed to update content and create new content
• Develop deep knowledge of assigned destinations and become a trusted internal resource
• Stay informed on emerging SEO, AEO, and content strategy best practices
• Contribute ideas for improving content structure, discoverability, and user experience
• Work closely with the Marketing Manager and SEO/AEO lead to execute content initiatives and priorities

Growth Opportunities

As the role evolves, opportunities may include

• Becoming a subject matter expert for key destinations, specifically Hawaii
• Supporting destination and tour research
• Contributing to new tour development projects
• Assisting with content planning across video, audio, and emerging media formats

What We're Looking ForRequired

• Excellent writing, editing, and proofreading skills
• Strong research abilities
• Ability to write in a clear, conversational, and engaging style
• Strong attention to detail and accuracy
• Ability to manage multiple projects and deadlines
• Comfortable learning and working within a CMS
• Comfortable appearing on camera and participating in video content
• Interest in travel, road trips, national parks, culture, history, and destination storytelling
• Occasional travel

Preferred

• Experience writing SEO-focused content
• Familiarity with SEO and content strategy principles
• Understanding of search intent and user-focused content creation
• Experience writing travel, tourism, outdoor recreation, or lifestyle content
• Experience updating and optimizing existing content
• Experience creating content across multiple formats (written, video, social, etc.)
• Familiarity with YouTube, short-form video, or social media content creation
• Interest in SEO, AEO, content strategy, and how travelers discover information online
• Curiosity about user experience, information architecture, and content organization

What Success Looks Like

Successful content should

• Help travelers plan better trips
• Answer questions clearly and accurately
• Reflect Shaka Guide's voice as a trusted travel companion
• Demonstrate expertise, firsthand insight, and practical guidance
• Perform well in both traditional search and AI-powered search experiences
• Support a larger content ecosystem across articles, video, social, and other channels
• Encourage travelers to explore destinations more deeply and confidently
• Contribute to the growth and evolution of Shaka Guide's trip-planning content ecosystem

Pay: $20.00 - $28.00 per hour

Benefits

* Flexible schedule

Application Question(s)

• Where do you reside? Please provide city and state name.
• Please provide experience or portfolio for past writing work

Work Location: Remote