Growth Marketing Manager - Behavioral Health

Growth Marketing Manager

Remote (NY, MA, or RI)| Full-Time

At Northeast Family Services, we believe quality behavioral healthcare should be accessible, responsive, and available when people need it most. Through our growing telehealth division, we connect children, adults, and families with licensed behavioral health professionals through innovative virtual care services.

We are seeking a strategic, results-driven Growth Marketing Manager to help expand awareness, engagement, and access to our local and telehealth services. This role will leverage both B2C business-to-consumer (clients/family) and B2B business-to-business (referral partners) marketing expertise to increase brand awareness, grow our client base, strengthen referral partnerships, and support continued organizational growth. This role will be responsible for managing other members of the marketing team.

The ideal candidate combines digital marketing expertise with a passion for healthcare, a strong understanding of behavioral health services, and a proven ability to drive measurable growth through innovative marketing strategies. This is an exciting opportunity for a marketing professional who enjoys building growth strategies, analyzing data, and helping more individuals and families gain access to high-quality behavioral healthcare services.

Key Responsibilities

Growth & Digital Marketing

* Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels. * Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment. * Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement. * Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement. Business-to-Consumer (B2C) Marketing:

* Develop and execute marketing...