Growth Content Manager (Sports & Prediction Markets)

As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.

You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.

This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.

### Responsibilities

• Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
• Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
• Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
• Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
• Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
• Brief internal and external writers, editors and subject matter experts
• Monitor content performance and use insights to improve planning, prioritisation and execution
• Work with internal and external resources to support digital PR efforts
• Set up detailed SEO and AEO tracking and reporting
• Utilise and enhance AI content production workflows to speed up production
• Collaborate on ASO production and reporting with internal stakeholders
• Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate an...