Government / B2G / Public Sector Senior Marketing Manager

Description

This position is work-from-home flex. We prefer applicants who live in DC, MD or VA - but first and foremost want to hire the right candidate. If you're in the DC Metro, there will be regular onsite meetings in Reston, VA. If you're not located in the DC Metro, there will be travel from time to time for industry events and/or meetings in Reston, VA and other locations.

POSITION SUMMARY

The Senior Marketing Manager provides expert marketing strategy and execution support for public sector marketing programs and activities. This role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement.

KEY RESPONSIBILITIES

B2G Marketing Strategy and Leadership

• Provide strategic insights, data-backed recommendations, and guidance to clients.
• Develop deep expertise in client products, solutions, and public sector audience segments.
• Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities.
• Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education.
• Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices.
• Facilitate brainstorming sessions and coach client teams on impactful campaign execution.

Campaign & Event Execution

• Design, develop, implement, and manage marketing campaigns tailored to meet client sales and marketing objectives.
• Plan, manage, and execute marketing events and activities, ensuring alignment with client goals and success metrics.
• Lean in to serve as the B2G marketing expert on cross-functional projects and initiatives.

Short Form Content Development

* Stay up to dat...