Freelance Media Buyer (International High-Ticket Lead Generation)

JOB DESCRIPTION: Freelance Media Buyer (International High-Ticket Lead Generation)

Position

Freelance Media Buyer / Digital Ads Specialist Location: Remote Project Type: B2B / High-Ticket B2C (Buy & Leaseback) Target Markets: Australia (AU), Europe (EU), Middle East (ME) (Strictly 100% Global Markets - No domestic Vietnam campaigns)

1. About the Project

We are a BPO company managing a high-profile marketing campaign for our partner, who operates in the premium Buy and Leaseback investment sector.

We are looking for a highly skilled Freelance Media Buyer to generate high-quality leads—specifically High-Net-Worth Individuals (HNWI) and private investors. As our Media Buyer, you will run targeted ad campaigns, acquire qualified leads, and seamlessly route them to our BPO team, who will then transfer them to our client’s Sales team for closing.

2. Key Responsibilities

• Campaign Management: Set up, launch, and manage Lead Generation campaigns on platforms best suited for reaching international investors (e.g., Google Search, LinkedIn Ads, Facebook/Instagram Ads).
• International Targeting: Develop targeting parameters, bidding strategies, and ad copy specifically tailored to individual investors in AU, EU, and Middle East markets.
• Lead Quality Control: Focus strictly on the *quality* and *intent* of leads over sheer volume. Continuously monitor Cost Per Lead (CPL) while ensuring leads meet the financial criteria.
• BPO Collaboration & Feedback Loop: Work closely with our internal team to track lead statuses.
• Data & Reporting: Set up proper tracking (Pixel, Google Analytics, UTMs) and provide clear, transparent weekly/monthly performance dashboards for our team to present to the client.

3. Key Requirements (Mandatory)

* Mandatory Experience: You MUST have a proven track record and actual ad spend data in AU, EU, or the Middle East for high-ticket products/services (e.g., Real E...