Founding Marketer (Launch & Growth) — Denver

KOTA is a brand new and exciting sauna and wellness experience, offering a unique blend of relaxation, community, and wellbeing. We are opening our first Denver location and are looking for a Founding Marketer to join as the first Marketing team member on this side of the Atlantic.

The KOTA brand is new and unknown in the market and you will have the opportunity to create a playbook from the ground up.

You will work alongside the on-site team and the Head of Operations, with the rest of the marketing team based in Dublin, Ireland. Your role will be to adapt the overall brand and strategy to the local market and execute it to deliver measurable results.

How You’ll Work

• Reporting to the CMO (Dublin, Ireland) who sets brand, strategy and priorities, and briefs the big moves.
• Collaborating with the Head of Operations based in Denver, as day-to-day partner for the site, events and local execution.
• Supported by the central team in Ireland for creative, social, video and paid strategy to deliver.
• Hybrid work model with regular time on-site in Denver plus remote, with some overlap into Irish hours.

What you’ll own

New brand launch in Denver

* Own the local launch end to end, from the opening campaign, to raising awareness, grand-opening moment, and the first wave of members through the door.

New business & outreach

• Own local outreach and new business corporate and B2B accounts, group and club bookings, and the local sales pipeline. This is a core part of the role, not an afterthought.
• Create partnerships and build relationships with Denver gyms, studios, wellness and lifestyle players, local communities, press and creators. This is a judgment we can’t brief from Ireland; it’s yours.

Run the local marketing engine

* Email lifecycle once live, manage and run the lifecycle day-to-day: local segmentation, list health, scheduling and campaign sends. The lifecycle is built centrally in Ireland; you own it locally from lau...