Email Marketing Manager

As an Email Marketing Manager, you will plan and manage high-volume, segmented email marketing campaigns. The Email Marketing Manager partners with strategists, account executives, copywriters, designers, and developers to manage email marketing content, scheduling, and email deliverability across multiple marketing automation and ESP platforms. The ideal candidate will be proactive with a strong attention to detail, possess analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.

Moore

is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

For more information about Moore, please visit www.wearemoore.com.

Your Impact

• Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment.
• Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics.
• Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes.
• Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization.
• Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs.
• Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior....