eCommerce & Customer Marketing Senior Analyst

Job Description

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The eCommerce & Customer Marketing Senior Analyst is a key member of the eCommerce and customer marketing team, responsible for analyzing business performance, identifying the drivers of results, and translating data into clear, actionable recommendations that support growth across retailers and internal partners. This role requires strong analytical ownership, learning agility, and comfort working across multiple datasets, systems, and cross-functional stakeholders. The ideal candidate is a self-starter who can work through ambiguity, build clear stories from complex data, and independently own recurring performance tracking and business routines. In addition to analytics, this role also supports critical executional processes that help campaigns and programs launch accurately and on time.

Essential Functions & Responsibilities

* Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify the drivers and drags of performance and recommend actions to improve results * Build, maintain, and enhance recurring scorecards and reporting routines to track eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for Target and ADUSA * Synthesize customer, consumer, retailer, and internal data into clear business stories with strong “so what” and “now what” recommendations for internal and external stakeholders * Identify performance trends, root causes, risks, and opportunities to support optimization and stronger digital and customer recommendations * Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings, while coordinating routines that help teams share learnings and drive action * Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performan...