E-Commerce & Social Media Specialist

The E-Commerce & Social Media Specialist applies knowledge of digital marketing, e commerce, and AI enabled marketing technologies to support e commerce and multichannel initiatives. Primary responsibilities include developing and implementing social media strategies and content across multiple platforms, utilizing both tactical execution and AI assisted tools to optimize engagement and sales. This is a hands-on position that plays a key role in leading strategy, creating compelling content, managing online communities, and demonstrating a return on investment for social media and digital marketing efforts. Secondary responsibilities include executing e mail and SMS campaigns using Urchin Tracking Modules (UTMs), segmentation, personalization, predictive insights, and automation; supporting paid media efforts; and assisting with website content updates that drive traffic and revenue. Uses analytical and AI driven tools to evaluate performance across e mail, SMS, social media, website, and paid media channels to maximize results and inform continuous optimization.

Essential Functions

• Sets the vision and manages overall content strategy and social performance aligned with the organization’s goals, values, and target audiences both internally and externally. Leverages AI assisted content ideation, trend analysis, and performance insights to enhance relevance and efficiency. Stays updated on the latest social media trends and evolving AI capabilities that matter to our audience(s), as well as platform best practices, to ensure a competitive edge.
• Collaborates with cross functional departments, Councils, volunteers, stakeholders, and external partners to align social media efforts with broader marketing initiatives, including the responsible and effective use of AI driven tools and workflows.
• Monitors social media channels for potential reputation risks and emerging sentiment using both manual review and AI supported social listening tools and add...