Director, Social Media

About mophie

mophie is the most trusted name in mobile power — a brand built on fifteen years of innovation inside the Apple ecosystem. As a ZAGG brand, mophie is entering an ambitious new chapter: rebuilding its brand from the ground up, deepening relationships with the most passionate Apple users on the planet and building a social presence worthy of the products we make. We are headquartered in Salt Lake City and move at startup speed with enterprise resources.

The Opportunity

mophie's social media presence is being rebuilt with intention — and this hire is the person who builds it. This is not a channel management role. It is a content marketing role with social as its primary expression. The Director of Social Media will help shape mophie's voice and bring it to life across every platform — translating brand strategy into premium, authentic content that connects with consumers who care deeply about the products they carry every day.

You will work at the intersection of brand marketing and ecommerce, pushing and pulling levers that serve both. You will help shape mophie's voice and visual identity across social — and be the primary vessel through which that voice reaches consumers every day. You will build the influencer and UGC ecosystem from scratch, develop the organic TikTok strategy that supports TikTok Shop, and bring a relentless creative curiosity to every piece of content that goes out under the mophie name.

What You'll Own

Content Strategy & Creation

* Own mophie's content strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook — with a clear point of view on what each platform demands and how each serves the broader brand and business. * Develop and execute a content calendar that balances brand storytelling, product education, cultural relevance, and commerce — without ever feeling like advertising. * Be a hands-on creator and creative director: concepting, scripting, shooting,...