Director, Social Media & Digital Influence

Location

Hyrbid in Denver, CO or Philadelphia, PA. Open to considering home-based candidates within the United States. Position Summary: We're not looking for someone to manage channels. We're looking for someone to build an influence engine.

As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentley's social presence into a strategic growth driver.

This is a role for a leader who thinks beyond posts and metrics. You'll operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentley's voice where it matters most.

You're equally at home crafting a thought leadership narrative for a C-suite executive and building scalable operating models for a growing team. You'll start by leading a focused team of one full-time social media specialist and one part-time coordinator, with a clear mandate to grow it into a world-class global function over time.

If you're a strategist, storyteller, builder, and coach who understands where social media is headed and wants to shape that future for a company that's ready to invest in it, this is your role. Responsibilities:* Build the Social Media Function + Create Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization. + Define team structure, workflows, governance, editorial planning, and measurement. + Build scalable processes for content creation, approvals, publishing, engagement, and reporting. + Establish social media best practices across regions, business units, and functions. + Develop annual plans, budgets, and growth roadmaps. * **Exec...