Director of Lifecycle Marketing

Director of Lifecycle Marketing (Email & SMS – Direct Response)

Department: Marketing

*** 2 Positions, one with Truly Free Home and the other with our sister company* *TrulyFree.com* *(Marketplace)*

Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com

Location: Remote

Employment Type: Full-time

Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)

About Us

Truly Free Home

- We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels—they are core profit centers responsible for a significant portion of company revenue.

TrulyFree.com

is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.

Position Overview

We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2–3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.

You will be responsible for building a predictable, profit-generating lifecycle operating system—one that continuously optimizes retention, increases LTV, and improves subscription performance.

This role requires a true operator—someone who can:

• Run a high-volume campaign engine
• Make decisive calls on offers, products, and promotions
• Clo...