DR Copywriter

Direct Response Copywriter (Performance-Driven | DTC Growth)

Location: Remote

Reports to: Director of Marketing

Company: Truly Free Home

Salary: $80,000 - 100,000

* *we will also consider W-2 and/or part time candidates*

Role Overview

We’re looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn’t just sound good—it converts.

This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You’ll write high-converting copy for paid media, email/SMS, landing pages, and funnels—while continuously testing, iterating, and optimizing based on performance data.

For the next 5–6 months, you’ll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance.

If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative—this role is for you.

What You’ll Own

Direct Response Copy (Core Focus)

• Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
• Email & SMS campaigns and flows
• Landing pages and product detail pages
• Advertorials and funnels
• Develop high-performing hooks, angles, and messaging frameworks
• Partner with creative and media teams to concept and iterate ad creative
• Continuously test variations (headlines, offers, positioning) to improve KPIs
• Analyze performance data and translate insights into new copy directions

Testing & Optimization

• Own copy testing roadmap and iteration cycles
• Identify winning messaging and scale it across channels
• Balance speed and quality—shipping frequently while improving performance

Temporary Blog & SEO Support (5–6 months)

* Write or support blog content aligned with SEO a...