Confidential
Director of Growth Marketing and CRO
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Job Description
### About Northpeak
Northpeak is a growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in research & data and amplified through thoughtful copy & design. We’re hiring a Director of Growth Marketing and CRO that wants to raise the bar of marketing higher.
- We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow
- We’re looking for people that are fun to work with and want to build something they’re proud to share with the world.
- We work with clients across industries in B2B and B2C, including SaaS and eCommerce companies
### About the Role
As the Director of Growth Marketing and CRO at Northpeak, you will be responsible for overseeing growth and increased visibility for at least 5 clients. You will work with our team to prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings. As a leader of the company you will also manage and support the specialists on our team.
Here’s what you’ll be doing:* Build Growth and CRO roadmaps for clients * Assess qualitative and quantitative data to make informed decisions about marketing campaigns * Design and run marketing experiments including campaigns on Google, Facebook, and other channels * Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies * You’ll analyze performance data and provide appropriate action plans based on data driven conclusions. * Define our measures of success and track core KPIs * You'll be responsible for weekly reporting, bi-weekly calls, quarterly business reviews and clear communication with your team members * You'll be the main point of contact for clients and in charge of all communication * Make sure project expectations, deadlines, execution are up to standard and on track (i.e. what are the deliverables, why are we doing them, when and...
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