Director, Demand Generation

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Title: Director, Demand Generation – North America Business Unit (NABU)

Location: Remote, US

About the Role

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The Director of Demand Generation owns the inbound demand engine for TrendAI's North America Business Unit (NABU). This leader is accountable for the strategy, execution, and measurement of every program that converts awareness into qualified pipeline — from paid media and content syndication, through SEO and lifecycle marketing, into the SDR/sales hand-off.

Working in close partnership with the Field, Channel, Customer, and Canada marketing leaders on the NABU Marketing Leadership Team, this role is the connective tissue between top-of-funnel investment and the pipeline that lands in the seller's hands. The successful candidate will own pipeline contribution targets, MQL-to-SQL conversion economics, and the marketing operations infrastructure that makes it all measurable.

Key Responsibilities

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### Strategy & Pipeline Ownership

• Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target.
• Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly.
• Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence.

### Program Execution

* Lead always-on demand programs across pai...