Digital Marketing Specialist, Social Commerce

Requisition ID: 15265 Job Location(s): Broomfield, CO, US, 80021 Westwood, MA, US, 02090 Time in Office: Hybrid At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

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Crocs is seeking a Digital Marketplace Specialist – Social Commerce to support the North America business, with a primary focus on scaling our Creator affiliate engine and driving performance across TikTok Shop.

This role is responsible for executing creator-led commerce strategies, managing agency and creator relationships, and ensuring disciplined pacing against marketing investment and revenue targets. The Specialist will play a critical role in expanding top creator engagement, improving affiliate productivity, and identifying opportunities to accelerate GMV growth.

What You'll Do

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• Own execution of Social Commerce campaigns for North America, with a focus on Creator affiliate performance and revenue growth
• Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance against targets
• Drive Top Creator engagement, including onboarding, relationship management, and activation of high-impact partners
• Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
• Manage marketing spend pacing against targets, ensuring efficient investment and clear visibility into ROI
• Scale creator output and quality through testing, Voice of Creator insights, and targeted contests/incentives
• Stay current on TikTok Shop trends, creator ecosystem dynamics, and competitive activity to inform exec...