Digital Marketing Specialist

Description: Sigvaris is currently looking for a Digital Marketing Specialist to join our Digital Marketing team. As a leading compression solution provider, we are not just a company that manufactures products. We are a global team on a mission to help people feel their best. The Digital Marketing Specialist is responsible for programming digital marketing campaigns across all digital channels, including social media platforms, and email. This individual will also be responsible for measuring and reporting the performance of all digital marketing campaigns. This position will assist with e-commerce administrative tasks on Amazon and other third-party platforms including MAP policy communication and enforcement. This role will assist with the development and execution of photo shoots and other departmental projects.

This position is remote; however, you are expected to be in the Peachtree City, GA office for meetings twice per month, and trainings as needed.

DUTIES AND RESPONSIBILITIES

• Support the organization's digital marketing initiatives through careful planning and coordination of campaigns.
• Program and deploy content across all assigned digital channels according to the digital marketing campaign calendar.
• Measure the success of each campaign based on the performance of channel KPIs and create monthly reports on the effectiveness of all campaigns.
• Optimize content for all digital platforms (SEO website, content production, social platforms, etc.).
• Contribute creative ideas to Digital Marketing Manager and Director to support relevant content development.
• Assist other third-party administrative tasks and MAP enforcement.
• General assistance with influencer campaigns, photo shoots and other departmental projects.
• Fosters positive morale among staff, by promotion of open communication with all departments, to help create and maintain an innovative and cooperative staff relationship and environment.

o Interacts with externa...