Digital Marketing Specialist

Portico has an amazing opportunity to join our team as a Digital Marketing Specialist! Job Summary

The Digital Marketing Specialist is responsible for the day-to-day management, optimization, and performance monitoring of digital marketing campaigns and local listings. This role works closely with the marketing team to execute paid media strategies, analyze campaign performance, maintain digital presence accuracy, and support lead generation and conversion initiatives across multiple digital channels.

Key Responsibilities

Paid Media Management

* Manage and optimize Google Search, Display, and Performance Max campaigns * Monitor campaign KPIs including CTR, CPC, CPA, conversions, and ROAS * Adjust bids, budgets, targeting, and pacing to maximize performance * Conduct keyword research and search query analysis * Implement A/B testing and optimize ad copy, promotions, and creative assets * Monitor ad fatigue and coordinate creative refreshes

Campaign Performance & Analytics

* Track campaign and website performance across digital channels * Validate data accuracy across Google Ads, Google Analytics, CRM, and reporting platforms * Identify and troubleshoot tracking, attribution, and conversion issues * Analyze lead quality and conversion trends to improve marketing effectiveness * Audit landing pages, forms, CTAs, and user experience to optimize conversion rates

Local Listings & Online Presence

* Manage Google Business Profiles and local listing platforms * Maintain accurate business information across Apple Maps, Yelp, Bing, and related directories * Resolve duplicate listings and data inconsistencies * Support setup and optimization for new property listings

Reporting & Optimization

* Compile and quality-check monthly marketing reports * Identify reporting discrepancies and actionable insights * Support dashboard reporting initiatives and validate reporting accuracy * Recommend process improvements, workflow efficiencies, a...