Digital Marketing Specialist

Description: Position Description

This is a hands-on role for an execution-focused, data-driven Digital Marketing Specialist who excels at turning marketing strategy into live campaigns that generate measurable pipeline. In this position, you will play a key part in supporting Magna5’s digital demand generation efforts.

Reporting to the Marketing Manager, you will focus on the digital inbound prospect journey, guiding users from their first click to lead capture. You will collaborate with three other marketing specialists, each with a dedicated area of focus. Within this lean team structure, your domain will be driving paid media execution, building conversion-focused landing pages and web content, deploying email nurtures, and executing webinar operations.

Magna5 operates in the fast-moving B2B cybersecurity and managed services space, helping organizations transform the way they work. This is a growth-oriented role for a marketer who understands how digital campaigns, strong messaging, automation, and clean execution can support revenue growth in a complex B2B sales environment.

Requirements: Core Responsibilities:

• Marketing Automation: Work within our HubSpot instance to build targeted email campaigns, segment lists, and execute nurture workflows.
• Paid Media: Partner with our consultant to track and guide Google Ads performance. Build, launch, and monitor paid social campaigns (LinkedIn, Reddit), making data-driven adjustments based on performance.
• Website, SEO, and AEO: Collaborate with the marketing team and our developer to update website content, build landing pages, and support the execution of our SEO and AEO/GEO strategies.
• Digital Events: Support digital event execution for webinars and virtual events, including platform setup, registration support, speaker coordination, promotional emails, and lead tracking.
• Content: Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews with internal s...