Digital Marketing Principal- Digital Upsell & In-Product Growth

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.

Essential Functions

* Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management. * Works in a leadership capacity with technology experts on digital product/technology development. * Leads and contributes to development of product specifications, requirements and implementation. * May participate in test planning measurement and other analytical functions. * Provides support through demo instruction, tool development and functional demonstrations. * Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement. Perform other duties as assigned. *

Job Responsibilities

• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.

Minimum Education

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user...