Digital Marketing Advisor-GTM and Commercialization

Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company’s product and service portfolio.

Essential Functions

* Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs. * Provides subject matter expertise to support strategic priorities. * Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement. Perform other duties as assigned. *

Job Responsibilities

• Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
• Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
• Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
• Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision
• Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
• Support global product launches and internationa...