RSP Auto Repair Fort Pierce

Digital Marketing & Business Development Manager

Fort Pierce, FL, US$52,000-$66,560Posted today

Remote Part-Time Full-Time Digital Marketing Growth & Demand Gen $50k-$74k Florida

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Job Description

Digital Marketing & Business Development Manager

RSP Auto Repair & Tires — Fort Pierce, FL

Pay

$27.00–$32.00 per hour + commissions and performance bonuses Job Type: Full-time, in-house (not remote) Schedule: Monday–Friday, 35–40 hours per week Location: Fort Pierce, Florida

About RSP Auto Repair & Tires

RSP Auto Repair & Tires is a growing, full-service automotive repair facility in Fort Pierce, Florida. We specialize in advanced diagnostics, engine and transmission repairs, electrical systems, A/C services, tires, preventive maintenance, and general automotive repairs.

We are looking for an experienced, results-driven Digital Marketing & Business Development Manager to take ownership of our advertising, digital presence, content creation, lead generation, and commercial fleet development.

This is not an entry-level social media position.

We need someone who understands how to build professional marketing campaigns, leverage artificial intelligence, produce compelling advertisements, generate qualified leads, and convert marketing efforts into measurable business growth.

The ideal candidate is creative, analytical, technically proficient, comfortable with outbound sales, and capable of working independently.

Key ResponsibilitiesDigital Marketing & Advertising

Independently develop, launch, manage, and optimize Google Ads and Meta advertising campaigns.
Create targeted advertising strategies to attract automotive repair customers in Fort Pierce, Port St. Lucie, and surrounding communities.
Manage Facebook, Instagram, TikTok, YouTube, and other relevant social media channels.
Improve website conversions, local SEO, and Google Business Profile engagement.
Develop promotional campaigns for automotive repair services, financing options, and commercial fleet maintenance.
Monitor advertising budgets, conversion rates, cost per lead, customer acquisition costs, and return on advertising investment.

AI Technology & Commercial Production

Produce professional commercials using actual shop footage, AI-generated video, or a combination of both.
Film and edit automotive repair demonstrations, promotional videos, and other branded content.
Utilize ChatGPT, Canva, CapCut, Runway, and other relevant AI and production tools.
Develop professional advertising graphics, video scripts, voiceovers, and promotional materials.
Build and maintain an organized content calendar.
Implement AI-assisted workflows and approved marketing automation to improve productivity, lead management, and customer follow-up.
Maintain consistent branding and professional production quality.

Commercial Fleet Acquisition & Business Development

Identify local businesses operating commercial vehicles and fleets.
Research and contact business owners, operations managers, and fleet decision-makers.
Personally conduct professional outbound prospecting calls.
Introduce RSP's commercial vehicle maintenance and repair capabilities.
Build relationships with contractors, delivery companies, service businesses, and other fleet operators.
Schedule meetings and generate opportunities for commercial accounts.
Maintain accurate prospect records, follow-up schedules, and sales pipeline information.
Convert qualified opportunities into long-term, revenue-producing customer relationships.

This is a human-led business development position. We do not use automated dialers or AI voice bots to make cold calls.

Reporting & Accountability

Maintain accurate lead and customer acquisition records.
Track the revenue generated by marketing campaigns and fleet prospecting.
Monitor campaign performance and recommend improvements.
Provide weekly reports summarizing advertising expenses, leads, conversions, content production, outreach activity, and revenue.
Establish and execute measurable monthly growth strategies.

Required Qualifications

Minimum 3 years of professional digital marketing experience.
Demonstrated experience managing Google Ads and/or Meta advertising campaigns.
Ability to show actual marketing results, including leads, conversions, or revenue generated.
Experience with video editing, commercial production, or digital content creation.
Strong working knowledge of AI marketing tools and automation platforms.
Professional communication skills and confidence conducting outbound business calls.
Experience using CRM systems, analytics, and lead tracking.
Strong organizational, time-management, and problem-solving skills.
Ability to work independently and take ownership of measurable performance goals.

Preferred Qualifications

Experience in business-to-business sales or commercial account development.
Experience marketing automotive services or other local service businesses.
Advanced AI video production and content automation skills.
Experience with Google Analytics, conversion tracking, and local SEO.
Proven success developing and executing customer acquisition campaigns.

Compensation & Performance Incentives

Base Compensation: $27–$32 per hour, based on experience and demonstrated capabilities.

Additional earning opportunities include

$100 Fleet Acquisition Bonus: Earned when a newly acquired fleet account completes and pays for its first qualifying repair order of at least $2,000.
Additional $100 Fleet Growth Bonus: Earned when that fleet account reaches $5,000 in cumulative collected repair sales.
$15 Retail Customer Acquisition Bonus: Earned for each qualifying new retail customer generated through attributable marketing or direct outreach who completes a paid repair.
2% Monthly Labor Sales Commission: Earned on total qualifying monthly collected shop labor sales when monthly collected labor sales reach or exceed $60,000.
$150 Monthly Performance Excellence Bonus: Earned when all six established monthly performance KPIs are achieved.

All incentives are subject to the company's written compensation and commission agreement.

Monthly Performance Expectations

The position is responsible for achieving measurable results, including

250 personally placed commercial fleet prospecting calls.
8 qualified fleet business opportunities.
20 new paying retail customers acquired through marketing or outreach.
12 professionally produced promotional videos or commercials.
20 published social media posts.
Weekly advertising campaign optimization and four monthly performance reports.

The position requires both creative execution and measurable business development performance.

What Makes a Successful Candidate?

We are looking for someone who can take an idea from concept to execution without constant supervision.

You should be equally comfortable developing an AI-powered commercial, analyzing advertising performance, and speaking professionally with a local business owner about fleet service opportunities.

We value individuals who are proactive, accountable, innovative, organized, and motivated by results.

We measure success through actual customer acquisition, profitable business growth, and consistent execution—not simply social media followers or engagement.

Application Requirements

Please submit your résumé and examples of relevant professional work, including marketing campaigns, advertisements, videos, or commercial projects.

Applicants should be prepared to discuss

A digital advertising campaign they personally managed and the measurable results achieved.
Their experience producing professional video content and using AI marketing tools.
Their experience with outbound sales, cold calling, or B2B lead generation.
Their approach to acquiring 20 new paying automotive repair customers monthly.
Their ability to independently manage multiple marketing projects and deadlines.

Qualified candidates may be invited to complete a brief, paid practical assessment demonstrating their marketing and business development capabilities.