Digital Marketing & AI Automation Manager

About the Opportunity

Links Residential, is looking for a creative, highly organized, and tech-savvy Digital Marketing & AI Automation Manager to help grow our real estate recruiting business.

We're looking for someone who knows how to combine digital marketing, social media, AI tools, and automation to attract successful real estate agents, team leaders, and independent brokerage owners.

Your mission is simple: Create and execute marketing campaigns that generate qualified leads and automatically schedule interested prospects on our Team Leader's calendar.

This is not a sales position. You will focus on building the marketing campaigns and automated systems that generate opportunities. Our Team Leader will handle the actual recruiting conversations.

What You'll Do

Digital Marketing & Social Media

• Create engaging social media posts, Reels, Stories, videos, and digital marketing content.
• Manage and grow personal and business profiles across LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Develop and execute targeted marketing campaigns to attract real estate professionals.
• Build basic websites, landing pages, and lead generation funnels.
• Manage content calendars, online engagement, and social media campaigns.

AI, Automation & Lead Generation

• Use AI tools such as ChatGPT, Claude, and many other platforms for content creation, research, and marketing.
• Build automated email campaigns, lead nurturing sequences, and appointment-setting workflows.
• Utilize CRM systems and automation tools such as Zapier, Make, GoHighLevel, and HubSpot.
• Research and identify targeted real estate agents, teams, and brokerage owners.
• Create and manage prospect databases and marketing lists.
• Develop automated systems that turn interested prospects into qualified appointments.
• Track campaign performance, lead generation, and conversion results.

Marketing Strategy & Organization

• Work directly with the Team Leader to develop and execute marketing and recruiting strategies.
• Learn business model, technology, and agent benefits to create compelling recruiting content.
• Manage the Team Leader's calendar, appointments, and automated scheduling systems.
• Coordinate multiple campaigns and projects while meeting deadlines.
• Continuously research new technologies and creative ways to improve results.

What We're Looking For

• 2–4 years of experience preferred in digital marketing, social media, lead generation, or marketing automation.
• Strong working knowledge of AI tools, prompt engineering, and workflow automation.
• Experience creating social media content, email campaigns, and marketing funnels.
• Familiarity with CRM platforms, website builders, and marketing automation tools.
• Excellent research, writing, communication, and organizational skills.
• Ability to work independently, manage multiple projects, and take initiative.
• Creative thinker who enjoys solving problems and finding smarter ways to accomplish goals.
• Results-driven, detail-oriented, and comfortable learning new technologies.

Real estate industry experience and an active real estate license are a plus, but not required.

We value demonstrated skills, creativity, and the ability to execute over years of experience alone.

Pay: $40,400.00 - $88,800.00 per year

Benefits

* Flexible schedule

Work Location: Hybrid remote in Teaneck, NJ 07666