Digital Copywriting Specialist

Digital Copywriting Specialist

$75K - $85K | Full time | Remote - USA

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Hey, copywriting connoisseurs! We're on the lookout for a versatile wordsmith whose passion for B2B marketing matches our ‘totally normal’ love for Jeff Goldblum. You demonstrate confidence in your writing skills, delivering polished content with a swift turnaround. Furthermore, you take pleasure in delving into data to inform your creative decisions. Being a proactive, creative, and collaborative self-starter is how you consistently drive revenue growth, lead generation, and increased click-through rates.

Whether you're writing social content, ghostwriting for executives, launching paid campaigns, or strategizing audience reach, you know how to prioritize and execute. You're focused on getting things done, but you also know when to raise your hand and ask for help—because you understand that teamwork elevates the end result!

What You’ll Be Doing

* Create engaging and persuasive short and long-form marketing copy for various B2B channels, including email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, collateral, and executive/internal decks. * Translate product features and customer proof into compelling narratives, headlines, and CTAs that resonate with target audiences and support business goals. * Interview subject matter experts and customers to develop authentic content and quickly become an expert on our product and position in the market to further establish our voice in the industry. * Develop, execute, and analyze email marketing campaigns in HubSpot to nurture leads, promote our product, and drive engagement. Monitor performance metrics and conduct A/B tests to optimize campaigns for higher open rates, click-through rates, and conversions. * Use your SEO, GEO, and AEO skills to enhance our online visibility and search engine rankings. Conduct keyword research to identify valuable opportunities and optim...