Copywriter

### Creative & Experience

Detroit #### About the job

Copywriter, CRM

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Detroit location required for weekly onsite requirements

### Position Summary

We’re seeking a Copywriter to write for one of our leading quick serve restaurant clients with CRM and owned-channel marketing campaigns across email, SMS, push, and loyalty communications. This role partners closely with Design, Strategy, Messaging, project managers, and client stakeholders to develop, manage, and maintain approved customer-facing copy across national campaigns, weekly test plans, and promotional initiatives.

The ideal candidate is highly collaborative, detail-oriented, organized, proactive, and comfortable working directly within Figma, Word, and Excel.

### Key Responsibilities

• Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging
• Work directly in Figma alongside designers during concepting and exploration phases
• Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions
• Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files
• Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives
• Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development.
• Draft new legal-review copy when required and prepare documentation for approval workflows
• Update and maintain final approved copy documentation following creative approvals
• Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy
• Review messaging consistency across segments, channels, and customer journeys
• Ensure all copy aligns with brand voice, promotional strategy, legal guidelines, and CRM best practices
• Collaborate with...