Content Marketer

Position

Content Marketer

Status

Full-Time

FLSA Code

Exempt

About Us

Verified First is a booming tech company on a mission to deliver cutting-edge technology, transforming how organizations protect their people. As a constant recipient of the "Best Places to Work" award, you can be sure we'll invest in you as both a professional and a person. We're looking for people like you — ambitious, hardworking, and fun — to join our team!

Summary

*The* *Content Marketer* *is a creative professional who excels at both* *strategic content development, including copy and design**. Serving as a key driver within the Marketing team, you will be responsible for translating Verified First’s brand voice into compelling content that nurtures the buyer journey and generates leads. We are looking for someone who can take an idea from a blank page to a finished asset — owning the full-cycle creation of blogs, guides, emails, and other collateral while actively partnering with the team on high-priority promotions.*

How our Content Marketer spends their time

• Leverage data-driven insights into buyer personas to create tailored content that meets prospects and clients at their specific stage of the journey;
• Strategize and launch marketing campaigns designed to generate leads, utilizing a mix of sales sheets, ebooks, case studies, infographics, etc;
• Lead the end-to-end ideation, creation, and execution of the Verified First blog with a focus on SEO and GEO best practices;
• Build and deploy effective email engagement trees and templates that nurture prospects through the buyer journey;
• Collaborate with the marketing team to drive the success of high-priority initiatives;
• Coordinate and promote marketing efforts across internal departments to ensure company-wide alignment and content adoption;
• Proactively research industry trends to keep Verified First at the forefront of the market, translating insights into actionable con...