Communications Brand Manager

Job Responsibilities

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Reporting to the Director of Marketing, the Brand Communications Manager develops, implements and oversees integrated marketing and communication strategies that enhance Winthrop’s reputation, ensure brand consistency and support strategic initiatives, including recruitment and retention goals. Incumbent serves as an important “guardian of the brand,” using a broad array of communications, including traditional and digital technologies, to ensure successful results.

• Produces high-quality, story-driven content (written, video and photo) for websites, social media, marketing collateral and publications across all communications channels.
• Establishes and maintain a consistent and effective brand voice.
• Assists in the creation and execution of marketing concepts and in market research to understand and best utilize recruitment strategies for undergraduate, graduate and online education.
• Collaborate with Admissions teams to support electronic communications, presentations and event needs, including securing photography and graphics for campaigns, managing parent communication, etc.
• Coordinates with a variety of faculty and staff who support student recruitment and retention efforts on various projects, collecting and curating content, managing deadlines and conveying the essence of the brand.
• Provides training, resources and advice on communicating the brand effectively across colleges and divisions.
• Assists with the Brand Leadership and Strategy Team (BLAST).
• Works closely with the social media coordinator to ensure brand guidelines, institutional image/reputation and visual identity are maintained across official accounts.
• Contributes to photography and videography planning and execution as needed.
• Collaborates with the video production manager on projects and reels and offers support by writing scripts, building storyboards and identifying/prepping talent.
• Attends and supports university...