College Marketing Assistant

Job Description

W. W. Norton & Company is seeking a full-time Marketing Assistant to join our college marketing department. Candidates should have a high level of curiosity and eagerness to learn more about marketing and book industry while handling general administrative tasks for the department.

Essential Job Responsibilities Include

• Assist with all stages of the design process for marketing materials, including handouts, social, and email graphics.
• Monitor discipline email inboxes and engaging with instructors' inquiries and requests
• Managing our internal SharePoint site, ensuring all marketing and sales tools are delivered to the sales reps in a timely manner and sending regular updates about new or updated materials.
• Play a supporting role in our social media outreach, including executing plans, posting, and contributing creative ideas.
• Write direct marketing emails and help marketing managers set up email drip campaigns.
• Assist marketing managers with setting up virtual events and webinars in Pardot and Zoom.
• Research and convert leads that come through our marketing automation tool
• Monitor digital exam copy requests, processing them, and following up with instructors.
• Sales support duties including answering questions from professors, sending sample copies, and posting relevant updates in Salesforce.
• Formatting, posting, and distributing articles on the Norton Learning Blog.
• Provide general administrative assistance which could include maintaining book metadata, pulling lists, maintaining marketing databases, scheduling meetings; taking minutes at meetings; check requests; expense and budget reporting, etc.
• Collaborate with marketing assistant team with hiring and managing college marketing interns.
• Assist design team with accuracy checks for print materials.
• Set up surveys and campaigns on SurveyMonkey and BHN.

*Please note- this job description is not designed to cover all activities required of the employee.*...