Clinical Marketing Manager- Respiratory Therapy

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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

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The Clinical Marketing Manager, Respiratory Therapy role is responsible for executing clinical marketing strategies that elevate the clinical value, differentiation, and adoption of BD Critical Care, Point of Care (POC), and Preanalytical solutions. This individual contributor role bridges respiratory therapy expertise with commercial objectives—translating clinical insights into impactful marketing initiatives, evidence-based messaging, customer education, and field enablement—while partnering with professional societies and key opinion leaders (KOLs) to expand market impact and strengthen BD’s thought leadership in Specimen Management.

Key Responsibilities

Clinical Marketing Execution & Cross-Functional Partnership

• Execute clinical marketing strategies that amplify the clinical value and differentiation of the respiratory therapy portfolio.
• Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.
• Collaborate cross-functionally with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.
• Lead key clinical marketing initiatives from concept through execution, partnering across functions to deliver programs, tools, and campaigns that support commercial success.
• Serve as a strong cross-functional partner an...