Associate Director of Marketing

About American Heritage Lending

American Heritage Lending (AHL) is a non-QM mortgage lender headquartered in Irvine, CA. Our roots are in investment property financing — DSCR, fix-and-flip, ground-up construction, bridge, and small-balance multifamily — and we serve the broader non-QM market with a product suite built for borrowers and brokers who don't fit the agency box. We operate across both retail and TPO/wholesale channels.

We are in the middle of a deliberate transformation from a traditional non-QM lender into a fintech-enabled platform. Technology has become a hockey-stick growth area for us — it now touches nearly every function in the company, from how we price and underwrite loans, to how we train our team, to how we generate and qualify leads, to how brokers and borrowers experience us at every step. That investment is accelerating, not slowing, and it is the single biggest reason our trajectory looks different from the rest of the industry's.

Marketing sits at the center of that thesis. We are looking for senior marketing leaders to take AHL's marketing function from founder-led to fully built out — and to make the case to the market that AHL is not just another non-QM lender, but a company actively rewriting how non-QM gets originated.

What you will own

Demand generation and performance marketing

• Run performance marketing end-to-end across paid search, paid social, programmatic, YouTube/CTV, and emerging channels, with a clear weekly cadence on spend, CAC, and ROAS.
• Hit CAC and ROAS targets by product and channel across our full non-QM suite — investment property and beyond — managing the team, media buyers, and agency partners delivering against them.
• Build and optimize landing pages, lead forms, and digital tools (loan calculators, DSCR estimators, rehab budget tools, and what comes next) across ahlend.com (retail) and ahlendtpo.com (wholesale).

Content and brand

* Define and evolve AHL's brand positi...