Affiliate & Content Marketing Specialist

Overview

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the Role

The Affiliate & Content Marketing Specialist supports the day-to-day execution of the brand’s affiliate and creator marketing programs. Reporting to the Manager of Holistic Search Strategy, this role is responsible for the operational tasks that bring affiliate strategy to life across TikTok Shop, MagicLinks, LTK, and traditional affiliate channels including loyalty programs, cashback publishers, and card-linked offers (CLO). This position exists to ensure flawless execution, accurate tracking, and timely reporting that enables the team to optimize performance and scale creator-driven revenue. This is a hybrid role reporting into the support center in Plano Texas.

Responsibilities

Affiliate Program Execution – TikTok Shop, MagicLinks & LTK

Day-to-day coordination of creator and content affiliate partnerships across TikTok Shop, MagicLinks, and LTK platforms. Pull and compile weekly performance reports, flag anomalies, and surface insights to manager. Process creator onboarding, link generation, and commission tracking. Maintain content calendar for creator deliverables and publish deadlines. Coordinate sample send-outs and product seeding logistics with internal teams.

Traditional Affiliate Program Support

Support execution of loyalty, cashback, and...