Vice President of Revenue Marketing

POSITION OVERVIEW

We are seeking a Vice President of Revenue Marketing to build and lead our demand generation, growth, and revenue operations strategy. This is a build role, not a maintenance role: you will architect a high-maturity revenue engine under one principle - every marketing program must trace to pipeline or revenue.

You will own the full revenue marketing engine - strategy, team, budget, MarTech, and process - and an executive-level share of closed-won pipeline revenue. You will not be measured on impressions or raw MQL volume.

Symetri wins on deep domain expertise in the industries we serve, a portfolio that combines leading partner software with our own professional services and proprietary technology, and measurable client outcomes. This leader will turn those strengths into a differentiated market narrative, running brand, thought leadership, product marketing, partner programs, and client proof as accountable revenue levers.

POSITION RESPONSIBILITIES

Revenue StrategyPipeline Ownership

• Pipeline Target: In the first quarters, model and recommend the share of pipeline this role will own, with Sales, Professional Services, Client Success, and Finance leadership. Once approved, own delivery against it.
• PlanningGrowth: Own the annual and quarterly marketing plan, aligned to business goals and validated against team capacity, across new-client acquisition, expansion/cross-sell, and retention.
• DiscoveryIntent: Align campaigns to ICPs and buyer intent, including Answer Engine Optimization (AEO) for AI search.

Cross-Functional Alignment

• Sales SLAs: With Sales leadership, establish joint pipeline SLAs, shared lifecycle-stage definitions, lead routing, and mutual accountability.
• Revenue Culture: Partner with Sales, Sales Ops, Professional Services, and Client Success leaders to build a unified, revenue-focused operating rhythm.
• Funnel Performance: Architect end-to-end buyer workflows and optimize stage-by-stage conversion to shorten sales cycles and improve win rates and retention.

MarTech, ContentAttribution

• MarTechAI: With IT and Sales Ops, run the revenue tech stack (marketing automation, ABM/intent, attribution) for closed-loop reporting, and deploy AI and predictive tools for personalized engagement at scale.
• Content: With content and brand leaders, build a full-funnel content ecosystem mapped to buying-committee personas and distributed across digital, paid, and AI answer engines.
• AttributionReporting: Build multi-touch attribution that ties marketing spend to closed-won revenue in the CRM, and report ROI, CAC, and NRR to the executive team.

QUALIFICATIONS AND EXPERIENCE

• Experience: 12+ years of progressive B2B marketing leadership, including 5+ years as VP or Director owning a pipeline target and 3+ years in revenue marketing.
• Track Record: Has transformed a marketing function into a revenue-producing organization using a structured revenue framework.
• Technical Depth: Enterprise MarTech experience with CRM, marketing automation, and ABM/intent platforms.
• Financial Acumen: Fluent in pipeline modeling, attribution, LTV/CAC, and core financial metrics.
• Executive Presence: Owns a number in front of Sales, Finance, and the executive team, and defends it under scrutiny.

KEY PERFORMANCE INDICATORS (KPIs)

• Marketing-SourcedInfluenced Revenue: Share of closed-won revenue sourced or touched by marketing.
• Marketing ROICAC Payback: Pipeline and revenue generated relative to marketing investment.
• Funnel VelocityConversion: Progression from engagement/MQL to SQL and opportunity.
• Pipeline Predictability: Forecast accuracy of marketing-generated pipeline against the target set in Year 1.

BENEFITSPERKS

We offer a competitive salary and comprehensive benefits package, including

* Generous and flexible time off (FTO), plus eight paid holidays * Company-sponsored benefits include: + Group health insurance with nominal employee contribution + Employer-paid short- and long-term disability coverage + Access to optional benefits through a cafeteria plan, including dental, vision, life insurance, wellness reimbursement program, and other supplemental benefits + Employer match of employee HSA contributions, dollar-for-dollar up to the IRS limit + 401(k) with company match of up to 4% of base salary * *Our company is currently unable to sponsor work visas. Candidates must be legally authorized to work in the United States without sponsorship.*

*Symetri is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment for all employees.*