Strategic Industry Marketing Leader

The Strategic Industry Marketing Leader is a high-impact, cross-functional role responsible for developing and executing vertical industry marketing strategies that drive brand awareness, demand generation, and revenue growth within targeted industry verticals. This leader bridges product, sales, and marketing to craft compelling narratives that resonate with specific buyer audiences and establish the company as a trusted authority in its key markets.

Key Responsibilities

Industry Strategy & Market Intelligence

• Define and own the marketing strategy for seven priority industry verticals, including market sizing, segmentation, and competitive positioning.
• Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics within target industries.
• Partner with Product and Sales leadership to align marketing priorities with product roadmap and revenue objectives.
• Develop annual and quarterly industry marketing plans with clear goals, KPIs, and budget allocations.

Content & Thought Leadership

• Create and oversee production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations.
• Develop compelling value propositions and messaging frameworks tailored to each vertical and buyer stage.
• Secure and manage relationships with industry analysts, influencers, and media to amplify brand presence.
• Represent the company at industry conferences, speaking engagements, and roundtables.

Demand Generation & Campaign Management

* Design and execute integrated marketing campaigns across digital, email, events, and paid channels to generate qualified pipeline within target verticals. * Collaborate with the Demand Generation team to optimize campaign performance, conversion rates, and cost per lead. * Partner with Strategic Sales team to develop account-based marketing (ABM) programs targeting high-value accounts. *...