Sr. Demand Generation Manager

Sr. Demand Generation Manager

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The Team + The Role

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Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization. The team develops sharp product positioning, identifies new ways to differentiate Pendo in the market, and connects marketing activity directly to revenue impact. This work is especially critical for the enterprise segment, where strong insight, execution, and sales partnership shape pipeline outcomes.

The Sr. Demand Generation Manager owns enterprise pipeline generation as the north star. This role builds and executes integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web while using AI to automate workflows, enrich data, and create operational efficiencies. This is a role for someone who owns outcomes end-to-end, ships smaller bets frequently, and brings a clear point of view to sales, marketing, and cross-functional partners.

This is a role based in-office in San Francisco, New York, or Raleigh.

What this looks like day-to-day

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• Enterprise pipeline ownership: Own enterprise pipeline generation as the primary measure of success. Every campaign, decision, and optimization should connect back to building and accelerating pipeline for the sales team.
• Integrated campaign execution: Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web. You will design programs that support enterprise buyers and move accounts through the funnel.
• Sales partnership: Develop deep relationships with enterprise AEs, front-line sales managers, and field marketing partners. You will mine call recordings, deal data, and field feedback to surface insights that sharpen campaign strategy and messaging.
• Signal-to-strategy leadership: When sales surfaces a competitive problem, persona trend,...