Social Media Marketing Manager

LOCATION

Fort Lauderdale FL

THE ROLE

The Social Media Marketing Manager drives organic and paid social media programs, amplifying IGEL’s brand, digital presence, and engagement with IT buyers in enterprise B2B organizations across key platforms. This individual will play a key role in driving meaningful thought leadership in industry discussions and high-qualtiy campaign engagement through targeted paid media programs across key social platforms.

This hands-on role will be responsible for managing, executing, and optimizing programs across LinkedIn, X (formerly Twitter), Facebook, Instagram, YouTube, Vimeo, podcasts, and emerging channels. You will also guide the content strategy for social media programs in alignment with marketing objectives and corporate branding, requiring collaboration with global internal and external stakeholders across marketing, product, field, channel, and executive teams.

TASKS AND RESPONSIBILITIES

Social Media & Thought Leadership

• Develop and execute B2B social media strategies to drive engagement, brand awareness and demand
• Manage organic and paid campaigns across all social platforms, including online audio and video and emerging channels
• Drive A/B testing of content offers, messaging and creative and continuously track and measure results to implement campaign optimizations
• Provide insights into relevant topics trending in social media and recommend content for IGEL to be part of the conversation
• Assist in executive visibility initiatives, including LinkedIn thought leadership, ghostwriting, and media content amplification
• Oversee real-time social media coverage for global events
• Report on social media program performance and provide insights to guide strategy
• Ensure brand consistency and compliance across social media channels and content assets

Content Amplification, Organic & Paid Social

* Provide guidance on content that is most effective in social med...