Social Media Content and Creative Marketing Specialist

Husky Homes Real Estate is entering an exciting new chapter as we continue our evolution into a real estate brand with a distinctive, elevated aesthetic and a strong point of view. Our goal is to build a recognizable visual identity that feels distinctly ours - not another version of what every other real estate company is doing.

We are looking for a highly creative, visually driven Content & Creative Specialist to help bring our brand to life; someone who notices the details - the lighting, composition, typography, music, editing, styling, and storytelling that make content feel different. Working closely with our Director of Marketing & Branding, this person will be responsible for creating original photo, video, social, and design content for Husky Homes, our listings, and our individual agents.

What You'll Own

Photo + Video Content

You should be comfortable taking an idea from concept through final edit and understand how to create content specifically for Instagram, Facebook, TikTok, YouTube, email, and other digital platforms. Create, shoot, edit, and produce compelling visual content for the Husky Homes brand, including:

• Listing videos, property tours, reels, and short-form social content
• Agent behind-the-scenes content
• Client stories and testimonials
• Neighborhood and Madison-area lifestyle features
• Brokerage announcements, events, and campaigns
• Brand photography and creative shoots
• New construction and development content

Listing Marketing

Help make every listing feel like a thoughtfully marketed product rather than simply another property hitting the MLS by:

• Developing creative concepts for property launches
• Shooting and editing listing video
• Designing listing-specific graphics and collateral
• Coordinating with professional photographers and videographers when appropriate
• Identifying unique storytelling opportunities for each home
• Helping showcase staging, architecture, design details, neighborhoods, and lifestyle
• Creating reels, teasers, stories, and social assets

Social Media + Agent Content

Create a scalable content system that allows Husky Homes to maintain a polished, cohesive presence. This includes:

• Developing editable, branded social media templates for individual agents
• Creating reels and short-form video concepts agents can easily participate in
• Helping agents turn everyday real estate activity into engaging content
• Maintaining consistency while allowing each agent's personality to come through

Brand Creative

Partner with the Director of Marketing & Branding to execute the visual direction of the brokerage. This includes:

• Social graphics
• Print collateral
• Signage
• Event materials
• Digital advertising creative
• Email and newsletter graphics
• Presentation and listing templates
• Recruiting materials
• Branded merchandise and gifts
• Office and environmental branding
• Other creative projects that strengthen the Husky Homes experience

What We're Looking For

The ideal candidate has an exceptional visual eye and understands strong branding. You are someone who:

• Has strong photography and videography skills
• Can confidently shoot and edit short-form video
• Understands composition, lighting, styling, pacing, music, and visual storytelling
• Has strong graphic design instincts
• Understands current social media formats and trends without simply copying them
• Can work within an established brand while continually finding fresh ways to express it
• Notices aesthetic details others miss
• Is highly organized and capable of managing multiple projects and deadlines
• Can move quickly when a new listing or marketing opportunity arises
• Takes ownership rather than waiting to be told exactly what to create

Preferred Skills & Experience

Experience with several of the following is strongly preferred

• Adobe Creative Suite
• Canva
• CapCut, or similar editing software
• Smartphone content production
• Photography and photo editing
• Videography and video editing
• Graphic design and typography
• Instagram, Facebook, TikTok, YouTube, and emerging social platforms
• Content planning and asset management

How This Role Fits Into Our Marketing Team

Director of Marketing & Branding

Owns brand strategy, positioning, marketing direction, campaigns, messaging, planning, and overall creative vision.

Content & Creative Manager

Turns that strategy into exceptional visual content - shooting, editing, designing, producing, and maintaining the creative assets. The two roles will work closely together, but this position is intentionally hands-on and production-focused.

What Success Looks Like

Within your first year, we want Husky Homes to have a visual presence that is immediately recognizable - even before someone sees our logo.

• Our listings should feel different.
• Our agents should have better content than they could realistically create on their own.
• Our social channels should feel cohesive without feeling repetitive.

And we should have an ever-growing library of original photography, video, templates, design elements, and creative concepts that no competing brokerage can simply duplicate.

Pay: $50,000.00 - $75,000.00 per year

Benefits

* Flexible schedule

Work Location: Hybrid remote in Monona, WI 53713