Social Media & Digital Marketing Manager

Join the Boss Up Team for Tax Season 2027!

Social Media & Digital Marketing Manager

Overview

Boss Up Tax Services is seeking an experienced, creative, and results-driven Social Media & Digital Marketing Manager to lead our digital marketing strategy, strengthen our online presence, and drive client acquisition across our four Houston locations and nationwide virtual tax preparation services.

We are looking for someone who understands how to turn social media engagement into actual business results. The ideal candidate has hands-on experience with content creation, viral marketing strategies, paid advertising, lead generation, and marketing analytics.

This is not simply a social media posting position.

We need a marketing professional who can develop strategies, execute campaigns, analyze performance, and consistently generate new clients.

Key Responsibilities

Social Media Management & Content Creation

• Develop and execute social media strategies for Instagram, TikTok, Facebook, and other relevant platforms.
• Create engaging Reels, TikToks, promotional graphics, advertisements, and short-form videos.
• Identify trending content, viral marketing opportunities, and creative ways to increase brand visibility.
• Develop and manage a consistent social media content calendar.
• Coordinate content creation with office managers, tax preparers, influencers, and content creators.
• Monitor engagement, audience growth, and campaign performance.

Paid Advertising & Lead Generation

• Develop, launch, and manage paid advertising campaigns using Meta Ads Manager (Facebook and Instagram) and Google Ads.
• Create targeted advertising campaigns to generate qualified leads and increase tax appointment bookings.
• Manage advertising budgets, monitor campaign performance, and optimize spending.
• Implement retargeting campaigns to reconnect with interested potential clients.
• Develop location-specific marketing strategies for each of our four Houston offices.
• Track cost per lead, appointment conversions, and return on advertising investment.

Digital Marketing & CRM Integration

• Collaborate with our CRM and automation team to improve lead generation and client follow-up campaigns.
• Support email marketing, SMS campaigns, and automated marketing workflows.
• Experience with GoHighLevel, ManyChat, or similar marketing automation platforms is highly preferred.
• Help improve landing pages, appointment booking funnels, and customer conversion rates.
• Develop marketing campaigns for seasonal promotions, referral programs, and client retention.

Google Marketing & Online Visibility

• Manage and optimize Google Business Profiles for multiple office locations.
• Develop strategies to increase authentic Google reviews and improve local search visibility.
• Implement SEO and local search marketing strategies.
• Monitor Google Ads performance, search rankings, and website traffic.
• Improve online visibility and appointment conversions across all business locations.

Analytics, Reporting & Performance

• Track campaign results using Meta Ads Manager, Google Analytics, Google Ads, and CRM reporting tools.
• Prepare weekly marketing performance reports.
• Identify which advertisements, content, and marketing channels generate the most leads and clients.
• Recommend improvements based on performance data.
• Work with leadership to develop and execute marketing strategies aligned with company growth goals.

Qualifications & Experience

• Proven experience in social media management, digital marketing, or performance marketing.
• Hands-on experience managing Facebook, Instagram, and Google advertising campaigns.
• Strong understanding of Instagram and TikTok trends, algorithms, and short-form video strategies.
• Experience generating leads and converting online audiences into paying customers.
• Proficiency with Canva, CapCut, Adobe Photoshop, or similar creative tools.
• Experience managing multiple social media accounts or marketing campaigns simultaneously.
• Knowledge of SEO, Google Business Profiles, and digital analytics.
• Familiarity with CRM platforms, email marketing, and marketing automation.
• Strong organizational, communication, and project management skills.
• Ability to work independently, meet deadlines, and demonstrate measurable marketing results.

Preferred Qualifications

• Experience marketing tax preparation, financial services, or other service-based businesses.
• Experience managing multiple business locations.
• Experience developing influencer marketing campaigns and viral social media content.
• Experience driving high-volume lead generation during seasonal campaigns.

What We're Looking For

We want a marketing manager who brings ideas to the table, understands social media culture, and knows how to create campaigns that get people talking, clicking, booking, and purchasing services.

The right candidate should be both creative and analytical — someone who can create an engaging TikTok today, manage a paid advertising campaign tomorrow, and explain exactly how their work contributes to business growth.

Applicants should be prepared to provide examples of previous marketing campaigns, social media accounts managed, advertising results, or a portfolio demonstrating their work.

Pay: $1,500.00 - $2,000.00 per month

Benefits

• Employee discount
• Flexible schedule
• Professional development assistance

Work Location: Hybrid remote in Houston, TX (Harris County)