Social Media and Digital Content Coordinator

Position Overview

Truth Traveler, Pigeon Forge, is seeking an on-premises Social Media and Digital Content Coordinator to oversee all daily social media activity, content capture and posting, and audience engagement. This is an entry-level, creative position suited for someone who understands social platforms deeply, can create compelling short-form content, and can help expand our reach through smart posting, boosting, and targeted strategies. This role helps ensure that major moments at the attraction never go uncaptured or unshared, including events, special guests, seasonal moments, and behind-the-scenes activity.

Key Responsibilities

* Capture onsite content daily, including photos, videos, guest reactions, staff moments, behind-the-scenes activity, and special events. * Create and schedule weekly content across Facebook, Instagram, TikTok, and YouTube Shorts. * Coordinate all Facebook Lives for events such as ribbon cuttings, VIP visits, special weekends, seasonal celebrations, and group previews. * Partner with stakeholders to coordinate onsite storytelling, updates, and guest-facing messaging. * Execute posting strategies provided by the contracted marketing agency and leadership representatives. * Understand and implement boosting, geofencing, audience targeting, look-alike audiences, and basic ad support inside Meta. * Monitor comments and messages and escalate concerns to the GM when needed. * Capture guest testimonials (with proper permission), staff features, and high-energy content suitable for Meta ads and organic reach. * Attend conferences, training sessions, and special events as needed to capture content and represent the brand online. * Prepare weekly performance summaries or screenshots of key analytics for the leadership team's review. * Ensure that all major on-site activities have dedicated social coverage to avoid missed opportunities. * Maintain a content library that can be accessed by leadership, marketing, and operations. *...