Social Media & Ambassador Program Manager

Job Description

Social Media Content & Ambassador Program Manager

Location

Charlottesville, VA preferred; hybrid considered

About the Role

Icarus Medical is seeking a Social Media Content & Ambassador Program Manager to lead the creation of our social content and to build and scale our influencer and ambassador programs.

Social media is one of the most important ways patients and clinicians discover and come to trust the Icarus brand. Our organic short-form content and early creator partnerships have shown that authentic, patient-led storytelling can build credibility, deepen engagement and drive qualified interest in our products.

We are looking for someone who can produce high-quality, social-first content, grow our presence across key platforms, and turn our successful creator pilot into a structured, scalable and compliant ambassador program.

You will own organic social content strategy and production, community engagement, influencer and ambassador programs, and performance reporting. You will work closely with our paid media partner and marketing team so that content and creator activity supports measurable business outcomes.

Key Responsibilities

Social Content & Channel Management

• Own Icarus Medical’s organic social content strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Plan, shoot, edit and publish social-first content, including short-form video, patient stories, testimonials, product demonstrations, clinician education and behind-the-scenes content.
• Maintain a consistent publishing cadence and a monthly content calendar that supports product launches, campaigns and company priorities.
• Develop a library of patient testimonials and user-generated content, ensuring appropriate consent and release documentation.
• Provide high-performing creative and messaging insights to our paid media partner to inform advertising campaigns.
• Manage community engagement across channels and ensure patient inquiries are routed promptly to the inside sales team.
• Provide creative direction to interns who support content capture and editing. This role will not have direct reports.

Influencer & Ambassador Programs

• Develop and manage a formal influencer and ambassador strategy, building on the success of our existing creator pilot.
• Identify, recruit and build relationships with patients, athletes, clinicians, healthcare professionals, creators and relevant patient communities.
• Create standardized creator briefs, agreements, onboarding materials, and compensation or affiliate structures.
• Implement referral and affiliate tracking so that leads, sales and return on investment can be measured by creator and by group.
• Scale our employee advocacy program to extend the reach of company and leadership content.
• Ensure all creator and ambassador content complies with FTC disclosure requirements, patient privacy and consent standards, and approved product claims.

Analytics & Reporting

• Establish and monitor key KPIs for organic social and creator programs, including reach, engagement, audience growth, content-sourced leads and creator ROI.
• Use Sprout Social, platform analytics, and Salesforce CRM to decide which content, creators and campaigns should be scaled, changed or discontinued.
• Partner with marketing operations to improve attribution of content- and creator-sourced leads.
• Provide weekly performance reporting and recommendations to marketing leadership.

Required Skills

• 3+ years of experience in social media content creation, influencer marketing or community management.
• A demonstrated portfolio of short-form video content personally produced and edited (please include links with your application).
• Strong understanding of Instagram, Facebook, TikTok, YouTube and LinkedIn, including platform trends and best practices.
• Proficiency with video editing and design tools such as CapCut, Adobe Premiere, Final Cut Pro or Canva.
• Experience identifying, recruiting and managing influencers, creators or brand ambassadors.
• Strong understanding of social analytics and performance metrics.
• Excellent communication, storytelling and relationship-building skills.
• Comfort working on camera and on set with patients and clinicians.
• Ability to work independently and take ownership of measurable outcomes.

Preferred Skills

• Healthcare, medical-device, orthopedic, sports medicine, physical therapy or consumer-health experience.
• Experience building affiliate or referral programs.
• Familiarity with FTC endorsement guidelines and compliant healthcare marketing.
• Photography skills.
• Experience with Sprout Social or a comparable social management platform.
• Experience with Salesforce CRM system
• Startup or high-growth company experience.

How Success Will Be Measured

• Growing organic reach, engagement and audience across priority platforms.
• Increasing content- and creator-sourced patient leads.
• Building a scalable, compliant influencer and ambassador network with measurable ROI.
• Establishing a consistent publishing cadence and a reusable library of patient content.
• Supplying high-performing creative that improves paid media results.
• Growing our employee advocacy program.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location

Hybrid in Charlottesville, VA 22902

Pay: $50,000.00 - $60,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: Hybrid remote in Charlottesville, VA 22902