SEO & Website Optimization Specialist (SEO / GEO · Technical · Analytics)

About Improvado

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Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.

We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.

### About the Role

We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.

### What You Will Do

Technical SEO and GEO

• Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
• Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
• Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.

Website optimization and conversion

• Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
• Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
• Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).

Analytics and measurement

• Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
• Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
• Analyze data to find growth opportunities, and report findings in clear, decision-ready form.

Product and messaging input

• Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
• Work with stakeholders so website content reflects ICP needs and the product’s value propositions.

### What We Are Looking For

Must have

• 3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
• Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
• Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
• Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
• Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
• Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
• Ability to work effectively with developers, designers, and marketers in a distributed team.

Nice to have

• B2B SaaS or marketing technology background.
• Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
• SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
• Experience with CRO and experimentation platforms.
• Exposure to product marketing, positioning, or messaging.

You are

• Analytical, curious, and driven by measurable outcomes.
• Self-directed and comfortable owning a channel without heavy supervision.
• A clear communicator across time zones.

### What We Offer

• Remote-first environment
• Competitive compensation
• Medical and dental benefits
• 401K plan
• Unlimited PTO
• Paid holidays
• Professional development reimbursement

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