Senior Performance Marketing Manager

About the Job

Tapcheck is hiring a Sr. Performance Marketing Manager to own our inbound paid program end to end. Paid search (Google, Bing) is the primary engine, with LinkedIn and website conversion rate optimization (CRO) as secondary focus areas. This is a senior individual-contributor role that owns both strategy and hands-on execution. Significant experience in these inbound channels is required.

Reporting into the Sr. Director of Growth Marketing, you’ll be measured on qualified pipeline and efficiency, not just top-of-funnel volume. Working closely with top-funnel Demand Generation counterparts and RevOps, you’ll turn paid investment into Sales-accepted demos and Opportunities, improve conversion across the funnel, and help stand up new higher-intent channels as the program scales.

This role offers both a remote and hybrid option.

Employees located within 30 miles of Plano TX, are required to be in-office Tuesday through Thursday each week.

*If remote,* *Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI.*

What You’ll Do

Own paid search as the primary pipeline engine

• Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline
• Carry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume
• Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality

Optimize secondary channels and on-site conversion

• Optimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel
• Own website conversion rate optimization for inbound paths, runni...