Senior Marketing Specialist

Department

Marketing

Location

Remote

Reports To

Chief Marketing Officer

Salary

$71,400-$94,400

Summary Job Description

PCBB is a nearly 30-year-old bankers’ bank that helps community financial institutions compete and thrive in a rapidly changing financial industry. We are growing, expanding our technology-enabled services over the next two years, and this is an exciting time to join our team and help shape what comes next for our clients and our company. The Senior Marketing Specialist will co-develop and lead creative marketing campaigns, execute programs to achieve defined goals, and track and report on performance. This role also includes designing compelling marketing graphics, conducting market research and analysis, and playing a pivotal role in the creation and production of our podcast, *Banking Out Loud*. This position requires a client-focused, highly organized, and detail-oriented marketer who enjoys variety, can juggle multiple projects, and thrives in a fast-paced, dynamic environment.Marketing Campaigns* Support marketing campaigns to drive the growth and expansion of company products and services. Partner with a Marketing Product Strategist to design annual plans for specific products and services and implement selected campaigns. * Own several recurring content campaigns to deliver timely, relevant messaging (for example, shareholder materials and economic reports) to clients and other stakeholders. * Support email delivery of our daily newsletter, Banking Insights & Discussion (BID) by using Marketo our marketing automation system, to deliver timely communications to our readers. * Build and program marketing campaigns in Marketo, including testing and troubleshooting for deliverability and accuracy, conducting A/B tests and other optimization activities, and tracking and reporting final results. * Collaborate with product and sales teams to identify marketing needs and translate ideas into campai...