Senior Marketing Specialist

Company Description

Keona Health is transforming how patients connect with their healthcare providers. We eliminate long waits, streamline scheduling, and provide timely, trusted health advice. By leveraging the power of AI, we’ve developed healthcare’s only modern CRM platform, enhancing efficiency and care for millions.

Be a part of our growth story! Visit www.keonahealth.com to learn more.

Job Description

Are you a results-driven marketing professional with a passion for driving MQL growth, optimizing pipelines, and crafting targeted campaigns? As a Senior Marketing Specialist at Keona Health, you’ll be at the forefront of B2B SaaS and CRM marketing, delivering impactful strategies that align with our business goals and contribute to revenue growth.

Key Responsibilities

• B2B SaaS and CRM Marketing:
• Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences.
• Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions.
• Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and needs.
• Marketing Strategy Execution:
• Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth.
• Develop account-based marketing (ABM) initiatives targeting high-value accounts.
• Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year.
• Lead Scoring and Persona Targeting:
• Create and refine lead scoring models to align sales and marketing priorities.
• Use in-depth persona targeting to craft personalized messaging and content.
• Collaborate with sales teams to ensure smooth lead handoffs and maximize pipeline contribution.
• Data-Driven Optimization:
• Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact.
• Implement conversion rate optimization strategies to improve lead-to-opportunity ratios.
• Use analytics tools...