Senior Director, Performance Marketing

Location

Midvale, UT, 84047 Company: mophie

Employment Type

Full-Time

Reports to

Chief Marketing Officer, mophie

mophie is the most trusted name in mobile power — a brand built on fifteen years of innovation inside the Apple ecosystem. As a ZAGG brand, mophie is entering an ambitious new chapter: rebuilding direct-to-consumer business from the ground up, deepening relationships with the most passionate Apple users on the planet, and scaling a performance marketing engine that can compete at the highest level. We are headquartered in Salt Lake City and move at startup speed with enterprise resources.

The Opportunity

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This is a senior leadership role at the center of mophie's DTC growth strategy. You will inherit a live channel portfolio, a real budget, and a mandate to drive measurable, profitable growth across DTC and marketplace channels. Working closely with the CMO, you will help define the team, the tools, and the operating model that scales mophie's performance marketing function — while remaining deeply hands-on in the day-to-day execution.

The priorities are clear: define channel-level strategies that ladder up to the overarching DTC strategy, optimize for the right channel mix, and maintain rigorous reporting accuracy at every level. Scale and profitability are the scoreboard.

What You'll Own

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### Channel Strategy & Execution

• Define paid performance strategies across all active channels — Marketplace Media, Dotcom Media, Affiliate, and Partnerships — with a clear view of how each channel contributes to overall DTC goals.
• Explore emerging and inactive channels (TikTok, Reddit, StackAdapt, Criteo), build data-backed cases for activation or deprioritization, and bring recommendations to leadership.
• Own budget allocation and optimization cadence across the channel portfolio, with a focus on finding and scaling the optimal channel mix.
• Be hands-on in the platf...