Senior Director of Marketing

### Senior Director of Marketing

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Cornell University welcomes candidates for the position of Senior Director of Marketing in the Division of Alumni Affairs and Development based in Ithaca, NY. This role offers a unique opportunity to shape marketing strategies that drive engagement and advance the university’s development goals.

Position Summary

The Senior Director of Marketing is a strategic leadership role responsible for shaping how Cornell connects with its global alumni and donor community. This role leads the development and execution of integrated, multi-channel marketing and communications strategies that drive engagement and philanthropic impact.

As a key member of both the Communications, Marketing, and Participation (CMP) leadership team and the Alumni Affairs leadership team, the Senior Director partners across the organization to align marketing efforts with institutional priorities and translate strategy into compelling, audience-focused campaigns.

Reporting to the Executive Director of CMP, this role also drives the evolution of marketing operations—establishing scalable processes, leveraging data and insights, and optimizing performance to ensure marketing efforts are coordinated, effective, and impactful in a complex, matrixed environment.

Key Responsibilities

• Lead the strategy, planning, execution, and evaluation of multi-channel marketing and communications campaigns that support fundraising, engagement, and institutional priorities
• Partner with senior leaders and stakeholders across AAD, colleges, and units to develop integrated marketing strategies aligned with divisional goals
• Oversee marketing campaign intake, prioritization, and cross-functional team coordination to ensure efficient execution
• Manage the divisional communications calendar to balance messaging, audience engagement, and channel effectiveness
• Define key performance indicators and lead analysis of campaign performance to dr...