Product Marketing Manager (Technical)

TrustLayer is at the forefront of revolutionizing risk management by automating and simplifying the certificate of insurance (COI) process. Our innovative platform enables businesses to ensure compliance, mitigate risk, and enhance operational efficiency. As a rapidly growing SaaS company, we are on a mission to significantly expand our market presence and impact.

### The Role

This is product marketing for builders, not deck jockeys. You'll own positioning, messaging, and launches across our growing product portfolio (COI verification, RMIS, contract review, risk management training, and more), and you'll be expected to ship interactive content, calculators, microsites, and competitive teardowns yourself.

We don't need someone to manage a vendor. We need someone who can write the copy, prototype the landing page in Claude Code, wire up the analytics, and ship it by Friday.

You need to be the product marketer who draws on years of launch experience to influence how the product team structures its release process, advocating for clearer timelines and tighter alignment so that each new feature reaches customers with the right message at the right moment.

### What you'll do

• Own positioning and messaging for new product launches (we have several queued up for 2026)
• Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
• Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
• Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
• Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
• Partner with product on pricing, packaging, and naming
• Drive launches end to end: webinars, content, PR, paid, partner

### What you bring

* 4+ years in product marketing at a B2B SaaS company. Insuran...