Product Marketing Manager

Overview

Techbridge is seeking an experienced Product Marketing Manager who will lead the positioning and communication of our products to the market nationally. This role requires an understanding of nonprofits and their data and technology challenges. A successful candidate will be a quick learner, strategic thinker and a great storyteller who is able to understand Techbridge's offerings and translate their features and benefits into impactful sales, marketing and customer support materials.

The Product Marketing Manager develops product messaging and value propositions for our customers in order to drive awareness, adoption, and ongoing product usage. The Manager will tackle complex problems with a strategic mindset and collaborate cross-functionally to build consensus while leveraging project management expertise.

The ideal candidate leverages quantitative and qualitative insights to fully understand customers and influence their behavior. Equally important is the ability to use key metrics and engagement patterns to measure performance of product marketing programs.

This role calls for an individual with a strong work ethic and a deep desire to support others in realizing success. Our ideal candidate has a can-do attitude, and the ability to independently lead projects, while also being a great team-player with a good eye for detail and outstanding organization skills.

Key Responsibilities

• Work closely with product, sales, customer success, and delivery teams to understand the needs of our customers and craft compelling messaging about our products and their features and benefits that resonate with these audiences.
• Partner with sales and marketing colleagues to ensure that product messaging is clearly communicated through all channels and campaigns.
• Own the strategy and creation of product focused sales and marketing assets including webinars, white papers, website copy, email content, sales enablement tools and more.
• Outline a p...